(03) — Service / Talent & Staffing

Vetted across Western Canada

Ref. SP-STF-01

Payroll & training handled

Trained,

not just

staffed.

Your creative idea lives or dies by the people handing samples to strangers. We provide vetted, charismatic, reliable field teams — with the payroll, training, and uniforms handled on our side of the ledger.

Ambassadors

200+

Vetted and trained across Western Canada

Markets

Cities with active local roster coverage

2024 Staffed

50+

Activations fully staffed in 2024

Brand Rating

4.8/5

Average satisfaction score from agency partners

§ 02 — What Makes Our Staff Different

Hired for personality.
Trained for the brief.

Every ambassador is interviewed in person, reference-checked, and rated on previous activations. We maintain an active roster — not a Craigslist spreadsheet — and we cut people who don't meet the bar.

Before they ever meet your consumer, they've been briefed on the brand voice, the talking points, and the escalation protocol. They arrive in uniform. They arrive on time. They leave the site cleaner than they found it.

Brand Ambassador

Event Captain

Sampling Crew

Festival Staff

§ 03 — The Roster

Six roles. One standard.

01 Frontline

Brand Ambassadors

The face of your activation. Product pitching, sampling, guest engagement, lead capture. Warm, on-brand, unshakeable under pressure.

02 Leadership

Event Captains

Your on-site producer. Runs the crew, manages time, handles agency comms, and makes the judgment calls your brief didn't cover.

03 Sampling

Sampling & Demo

Product-trained specialists for food, beverage, CPG, and tech demos. Food-handling certified where it matters.

04 Festival

Festival & Concert Crews

High-energy environments, long days, big crowds. Crews built for Stampede, concerts, and multi-day activations.

05 Language

Bilingual Talent

French, Mandarin, Cantonese, Punjabi, Tagalog, Spanish. Western Canada isn't one audience — your talent shouldn't be either.

06 Specialty

Specialty Talent

Bartenders, stylists, mixologists, on-camera talent, sign-language interpreters. If the brief is unusual, we have a call sheet.

§ — Join the Roster

Want to be part of it?

We're always looking for new ambassadors, captains, and specialty talent. Send us your application — we review every one personally.

Apply to the roster

§ 04 — Handled By Us

Everything that isn't the activation itself.

You shouldn't have to chase timesheets, mail uniforms, or explain the brand to twenty new faces. That's the whole job we take off your plate.

Sourcing & vetting

Interviews, references, background checks, brand-fit assessment

Payroll & tax

T4s, tax remittance, WCB coverage, statutory compliance

Training to brand

Pre-activation briefings, talking points, escalation protocol, mystery-shop audits

Uniforms & kit

Wardrobe sourcing, printing, fitting, distribution, cleaning between activations

Call sheets & scheduling

Daily rosters, shift swaps, no-show backfill, check-in tracking

On-site management

Event captains lead from the ground — one point of contact, zero triangulation

§ 05 — Where We Work

Local crews,
in every market.

The people staffing your activation already live there. They know the venues, the neighbourhoods, and the crowd — because it's home. One roster, one standard, run out of our Calgary HQ.

Local roster Calgary HQ

Hover or tap a city.

Beyond this map? We've staffed activations in Yellowknife, Whitehorse, and the Rockies. If it's in the West, ask us.

§ 06 — Also from Studio Park

Service 02

Content Production →

Service 04

Consulting & Logistics →

§ 07 — Brief Us

Need crews?

Send us the dates, the markets, the role count, and the brief. We'll come back with a scoped roster and quote within one business day.

Request a roster or email hello@studiopark.ca