The Cup — trackside activation
Case / 006
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2024
Vancouver

The Cup.

Client
The Cup
Location
Vancouver
Year
2024
Services
Staffing Content Guest experience
§ 01 — The Brief

My Fair Lady meets modern-day party. A racetrack reimagined.

High fashion, high stakes, and high-energy vibes collide at the historic Hastings Racetrack.

Set against the historic backdrop of Hastings Racetrack, The Cup is where high fashion, high stakes, and high-energy vibes collide. It’s a one-day, daytime event that blends elegance with entertainment — and Studio Park is there to bring it all together.

From polished event staff managing guest experience to stylish photo and video capture that highlights the best looks, moments, and brand activations, we ensure every detail runs smoothly and looks stunning.

It’s an elevated celebration of style, sport, and social connection — with Studio Park working quietly behind the scenes to make the magic happen.

§ 02 — On Site

Selected frames.

03 captures
The Cup — trackside crowd
The Cup — fashion in the infield
The Cup — brand activation
§ 03 — Related Work

More from the road.

All work →
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§ 04 — Start a Project

Let's talk.

Planning something like this? Send the brief — dates, markets, what the recap deck needs. We reply within a business day.

Send us the brief or email hello@studiopark.ca